Midori Hinamori is Amu's mother and works as an editor for the magazine Housewives' Knowledge. Midori is the one responsible for choosing Amu and Ami's clothing styles. Unlike Amu's father, Midori is more understanding of Amu's relationship with boys. In chapter 31 when Amu was found out with Ikuto in the house, she believes her and seeks to find a place for Ikuto. In Chapter 33, Amu calls her, and Midori mysteriously tells Amu that everyone believes in her.