Sugarboy (--Shugaboi) is the Earth Land counterpart of Sugarboy.
In terms of physical appearance, Earth Land Sugarboy resembles his Edolas counterpart greatly, having a cleft chin and rounded nose. His blonde hair stands in a great quiff atop his head, and he has quite prominent side-burns.
Earth Land Sugarboy dons a white, 70's disco-style suit, with the front of the shirt left open to reveal a large amount of chest hair. The forearms of the suit are decorated with golden tassels, and Earth Land Sugarboy matches this with a thin red belt. he finishes his look with a pair of black dress shoes and dark, round sunglasses.
Earth Land Sugarboy seems very confident in himself, and holds himself in a dignified manner. Upon being accused of being one of the people attacking Fiore's churches, he becomes offended, stating that such a thing is a "spicy accusation".
He seems very attached to his Magic, referring to it as his "dogs" or "puppies" and seemingly knowing the types of Magic that it likes to consume. After his mucous absorbs Natsu's flames, Earth Land Sugarboy immediately states that his Magic enjoyed it, and becomes rather friendly towards Natsu, asking him personal questions about his life.
He has a habit of saying -or singing- things in a poetic manner, as if he is writing lyrics to a song. His most common words seem to focus around tastes, with him describing many things as "spicy" and "sweet".